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Promoted Posts (formerly Promoted Tweets) are the core X advertising format — your content served to targeted users who do not follow your account. We develop Promoted Post campaigns with a content-first brief, ensuring the posts earn engagement rather than merely generating impressions. For GCC clients, we manage English and Arabic Promoted Post campaigns simultaneously, with separate audience targeting for each language and culturally appropriate content for each.

Trend Takeover and Trend Takeover Plus place your brand in the Trending section of X — the highest-visibility placement on the platform. These are time-limited, high-impact placements appropriate for product launches, event sponsorships and cultural moment campaigns (Ramadan, UAE National Day, major sporting events). We manage Trend Takeover bookings, creative briefing and the supporting Promoted Post campaign that amplifies reach during the takeover window.

Follower campaigns grow your X audience by promoting your account to targeted users likely to have genuine interest in your content. A larger, higher-quality follower base amplifies the organic reach of your posted content, creating a compounding asset that reduces the cost per impression for future campaigns. We manage follower campaigns for brands at all audience sizes — from building an initial presence to scaling an established account.

X's real-time nature creates specific advertising opportunities around predictable and unpredictable events. For GCC clients, we develop pre-planned content calendars covering Ramadan, Eid, UAE National Day, Saudi National Day, GITEX, Cityscape and other major calendar moments — with the creative and budget pre-approved so that participation is immediate when the moment arrives rather than delayed by approval cycles.

Arabic Twitter in Saudi Arabia, UAE and the broader GCC has a distinct conversational culture, with its own hashtag practices, influencer ecosystem and content norms. We produce Arabic X advertising with native-speaking copywriters, ensuring that the voice, register and cultural references of each post are authentic to the Arabic-language X environment rather than translated from English campaign briefs. Arabic X campaigns are managed separately from English campaigns with independent audience targeting, creative and analytics reporting.

X advertising attribution requires specific configuration — X's conversion tracking uses a pixel and event framework similar to Meta and TikTok, but with distinct attribution windows and engagement credit rules. We implement X Pixel, configure conversion events and build X campaign reporting that accurately attributes website visits, lead form completions and sales to X campaign activity — with appropriate cross-channel deduplication to avoid double-counting with other platforms in the media mix.