Search. Display. Shopping. Revenue.
Google Ads managed for cost per acquisition, revenue and market share — across Search, Performance Max, Display, Shopping and YouTube — with unified attribution and transparent reporting across the GCC, North America and Asia Pacific.
The Google Ads Opportunity
Capture demand
at the moment
it exists.
Google Search advertising occupies a unique position in the digital marketing ecosystem — it is the only major channel that reaches buyers at the precise moment they are actively searching for what you offer. A prospective real estate buyer in Dubai searching for "off-plan apartments in Business Bay" has declared their intent and their category simultaneously. A Search ad that appears at that moment, with the right message and the right landing page, converts at rates that no other digital channel can approach.
Beyond Search, Google's ecosystem — Display Network, YouTube, Shopping and Performance Max — offers the complementary ability to build awareness among audiences who have shown relevant intent signals but are earlier in their purchase journey. Managed as an integrated programme rather than independent campaign types, these channels work together to build brand familiarity in the awareness phase and capture the intent signal that familiarity generates in the conversion phase.
Seven Tigers Marketing manages Google Ads across eight markets. For GCC clients, we operate in both English and Arabic — with keyword research conducted in both languages, landing pages localised for each, and bidding strategies calibrated to the specific cost-per-click dynamics of each GCC market. Keyword costs in Dubai are materially different from keyword costs in Riyadh, and both are different from keyword costs in Canada.
Campaign Types
Every Google channel.
Integrated and optimised.
Text ads served to users actively searching for your product, service or category on Google. We conduct keyword research in English and Arabic, build tightly themed ad groups with high relevance scores, write ad copy with clear differentiation, and manage negative keyword lists that prevent budget from reaching irrelevant searches. Bidding is managed to a target CPA or ROAS depending on your tracking capability and business model.
Google's AI-driven campaign type that serves ads across all Google channels — Search, Display, YouTube, Gmail, Maps and Discover — from a single campaign. We provide the asset groups, audience signals and conversion goals that guide the algorithm toward your highest-value customers. Performance Max works best for businesses with strong conversion tracking and sufficient data volume, and we manage it with the feed optimisation and audience signal quality that determines its ceiling.
Banner and responsive display ads served across two million websites and apps in the Google Display Network. We use audience targeting — interest, in-market, custom intent and remarketing — rather than placement targeting, ensuring your ads reach the right people regardless of which site they are on. Display campaigns are structured to support the awareness and consideration stages of the funnel, with separate remarketing campaigns retargeting website visitors with conversion-focused messaging.
Product listing ads for e-commerce and retail clients, serving product images, prices and store names in Google's Shopping tab and Search results. We manage product feed optimisation — titles, descriptions, images, custom labels and merchant centre setup — as the primary lever for Shopping campaign performance. A well-optimised feed with accurate pricing and rich product attributes consistently outperforms a poorly structured feed at the same budget level by a significant margin.
Skippable in-stream, non-skippable, bumper and YouTube Shorts ads managed as part of the Google Ads ecosystem. YouTube advertising through Google Ads connects to Google's full audience intelligence layer — allowing you to target YouTube viewers by their Google Search behaviour, their YouTube watch history, their demographic profile and their in-market intent signals. We manage creative specifications, audience configuration and bid strategy for each YouTube format.
For businesses with physical locations in Dubai, Riyadh, Toronto or across any of our eight markets, Google Local campaigns and Maps advertising drive foot traffic, phone calls and direction requests from people searching nearby. We configure and manage Google Business Profile optimisation alongside Local campaign setup to maximise visibility in the local search results that drive in-person visits and calls.
Bidding Intelligence
The right bid
strategy for
every objective.
Bid strategy selection is one of the highest-impact decisions in Google Ads management. We select and configure bidding strategies based on your campaign maturity, conversion volume and business objective — and we change them as those factors evolve.
Markets We Serve
GCC. North
America.
Asia Pacific.
Google Ads management across GCC markets requires Arabic keyword research, Arabic ad copy, Arabic landing pages and an understanding of the specific cost-per-click dynamics of each Gulf market. The UAE has among the highest CPCs in the world for competitive categories such as real estate and financial services. Saudi Arabia offers relatively lower CPCs with higher search volumes in Arabic. Qatar, Kuwait, Oman and Bahrain are smaller markets with lower volumes and lower CPCs — requiring different budget strategies. In Canada, we operate in a competitive English-language market where Quality Score management and landing page relevance are the primary levers for cost efficiency.
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