Marketing Calculator — Seven Tigers Marketing | CPM CPC CTR ROAS ROI Calculator

Paid Media Inputs

Enter any numbers you have. All connected metrics will calculate automatically. Leave unknown fields empty.

Total Ad Spend Total budget spent on ads

$

Total Impressions Times your ad was shown

Total Clicks Clicks on your ad

Total Conversions Purchases, leads, or goals completed

Revenue Generated Total revenue attributed to this campaign

$

Video Views For video campaigns — optional

Currency Display currency

Industry Benchmarks — GCC and Global

CTR

0.5% to 2.0%

Display ads average

CTR

3% to 6%

Search ads average

CPM

$3 to $12

Social media average

CPM

$8 to $25

UAE and GCC market

CPC

$0.20 to $2

Social media average

CPC

$1 to $8

Google Search GCC

ROAS

3x to 8x

E-commerce target

Conv Rate

1% to 4%

Landing page average

CPM — Cost Per 1,000 Impressions
—
How much you pay for every 1,000 times your ad is shown. Lower is better for awareness campaigns. Formula: (Spend ÷ Impressions) × 1,000

CPC — Cost Per Click

—

How much each click to your landing page or destination costs. Formula: Spend ÷ Clicks

CTR — Click-Through Rate

—

The percentage of people who saw your ad and clicked it. Formula: (Clicks ÷ Impressions) × 100

CPA — Cost Per Acquisition

—

What each conversion (purchase, lead, signup) costs you. Formula: Spend ÷ Conversions

ROAS — Return on Ad Spend
—
Revenue generated for every dollar spent on ads. A ROAS of 4x means $4 back for every $1 spent. Formula: Revenue ÷ Spend

ROI — Return on Investment

—

Profit percentage after deducting ad spend. Formula: ((Revenue − Spend) ÷ Spend) × 100

Conversion Rate

—

Percentage of clicks that resulted in a conversion. Formula: (Conversions ÷ Clicks) × 100

CPV — Cost Per View

—

For video campaigns: how much each view costs. Formula: Spend ÷ Video Views

Revenue Per Click

—

Average revenue generated by each click. Useful for comparing campaign efficiency. Formula: Revenue ÷ Clicks

Impression Share Value

—

Revenue per thousand impressions. Shows how efficiently reach converts to revenue. Formula: (Revenue ÷ Impressions) × 1,000

Key Formulas

CPM = (Spend ÷ Impressions) × 1,000 CPC = Spend ÷ Clicks CTR = (Clicks ÷ Impressions) × 100 ROAS = Revenue ÷ Spend ROI = ((Revenue − Spend) ÷ Spend) × 100 CPA = Spend ÷ Conversions CVR = (Conversions ÷ Clicks) × 100

SEO and Organic Inputs

Enter your organic traffic data to calculate SEO value and content performance metrics.

Monthly Organic Sessions Visits from search engines

Organic Conversions Leads or purchases from organic traffic

Avg Value Per Conversion Revenue or lead value per conversion

$

Equivalent CPC (if paid) What you would pay per click on Google Ads

$

Monthly SEO Investment Agency fees plus content costs

$

Avg Session Duration (seconds) How long visitors stay on site

Bounce Rate (%) % of single-page visits

%

SEO Benchmarks

Org Conv Rate

2% to 5%

B2B websites

Bounce Rate

26% to 50%

Excellent performance

Session Duration

2 to 4 min

Engaged visitor

SEO ROI

5x to 20x

12 to 24 month horizon

Organic Traffic Value (monthly)
—
What you would pay in Google Ads to get the same traffic. Formula: Sessions × Equivalent CPC

Organic Conversion Rate

—

Percentage of organic sessions converting. Formula: (Conversions ÷ Sessions) × 100

Monthly Organic Revenue
—
Total revenue attributed to organic traffic. Formula: Conversions × Avg Value Per Conversion

SEO ROI

—

Return on SEO investment. Formula: ((Revenue − Investment) ÷ Investment) × 100

Cost Per Organic Lead

—

What each organic conversion costs you. Formula: Investment ÷ Conversions

Traffic Value vs Investment

—

How many times your SEO investment is worth in equivalent paid media. Formula: Traffic Value ÷ Investment

Key Formulas

Traffic Value = Sessions × Equiv CPC Organic CVR = (Conversions ÷ Sessions) × 100 SEO ROI = ((Revenue − Investment) ÷ Investment) × 100 Cost Per Organic Lead = Investment ÷ Conversions

Email Campaign Inputs

Enter your email campaign data to calculate deliverability, engagement and revenue metrics.

Emails Sent Total emails dispatched

Emails Delivered Successfully reached inboxes

Emails Opened Unique opens

Clicks Unique clicks on links

Conversions Purchases or goals from email

Revenue Generated Total revenue from this campaign

$

Campaign Cost ESP costs plus creation time

$

Unsubscribes People who opted out

Email Benchmarks — B2B

Open Rate

20% to 35%

B2B average

Click Rate

2% to 8%

B2B average

Deliverability

95%+

Healthy list target

Unsub Rate

Under 0.5%

Acceptable threshold

Deliverability Rate

—

% of emails that reached the inbox. Formula: (Delivered ÷ Sent) × 100

Open Rate
—
% of delivered emails opened. Formula: (Opens ÷ Delivered) × 100

Click-Through Rate (CTR)

—

% of delivered emails that received a click. Formula: (Clicks ÷ Delivered) × 100

Click-to-Open Rate (CTOR)

—

% of openers who clicked. Shows content relevance. Formula: (Clicks ÷ Opens) × 100

Conversion Rate

—

% of recipients who converted. Formula: (Conversions ÷ Delivered) × 100

Revenue Per Email
—
Average revenue per delivered email. Formula: Revenue ÷ Delivered

Campaign ROI

—

Formula: ((Revenue − Cost) ÷ Cost) × 100

Unsubscribe Rate

—

Keep below 0.5% to maintain list health and deliverability. Formula: (Unsubs ÷ Delivered) × 100

Key Formulas

Open Rate = (Opens ÷ Delivered) × 100 CTR = (Clicks ÷ Delivered) × 100 CTOR = (Clicks ÷ Opens) × 100 Revenue Per Email = Revenue ÷ Delivered Email ROI = ((Revenue − Cost) ÷ Cost) × 100

Revenue and Campaign ROI Inputs

Analyse the full financial performance of a campaign or marketing programme.

Total Marketing Spend All costs: ads, agency, tools, creative

$

Total Revenue Generated Directly attributed to this activity

$

Cost of Goods Sold (COGS) Cost to deliver products or services sold

$

Number of Leads Generated Prospects from this campaign

Number of Sales Closed Deals won from these leads

Average Deal Size Average revenue per closed deal

$

Campaign Duration (days) How long the campaign ran

Campaign ROI
—
Profit percentage after all marketing costs. Formula: ((Revenue − Spend) ÷ Spend) × 100

Gross Profit

—

Revenue minus COGS and marketing spend. Formula: Revenue − COGS − Spend

Gross Margin

—

Profit as a % of revenue. Formula: (Gross Profit ÷ Revenue) × 100

ROAS
—
Revenue return on ad spend. Formula: Revenue ÷ Spend

Cost Per Lead (CPL)

—

Marketing cost to acquire one lead. Formula: Spend ÷ Leads

Cost Per Acquisition (CPA)

—

Marketing cost to close one sale. Formula: Spend ÷ Sales Closed

Lead to Sale Conversion Rate

—

Percentage of leads that became customers. Formula: (Sales ÷ Leads) × 100

Revenue Per Day

—

Average daily revenue from this campaign. Formula: Revenue ÷ Days

Spend Per Day

—

Average daily marketing spend. Formula: Spend ÷ Days

Key Formulas

ROI = ((Revenue − Spend) ÷ Spend) × 100 Gross Profit = Revenue − COGS − Spend CPL = Spend ÷ Leads CPA = Spend ÷ Sales Lead-to-Sale CVR = (Sales ÷ Leads) × 100

Social Media Performance Inputs

Organic and paid social metrics including engagement, reach and audience growth.

Total Followers / Audience Size Current follower count

Total Impressions Total times content was displayed

Total Reach Unique accounts reached

Total Engagements Likes + comments + shares + saves

Profile Link Clicks Clicks to website from profile or posts

New Followers This Period Follower growth during campaign

Number of Posts Published Posts during the measurement period

Social Benchmarks

Eng Rate

1% to 5%

Instagram average

Eng Rate

0.5% to 2%

Facebook average

Reach Rate

5% to 30%

Organic posts

GCC Eng Rate

3% to 8%

Arabic content

Engagement Rate (by Followers)
—
How engaged your audience is. Formula: (Engagements ÷ Followers) × 100

Engagement Rate (by Reach)

—

Engagement vs actual people reached. Formula: (Engagements ÷ Reach) × 100

Reach Rate

—

% of followers your content reached. Formula: (Reach ÷ Followers) × 100

Frequency

—

Average times reached users saw your content. Formula: Impressions ÷ Reach

Link Click Rate

—

% of reach that clicked to your website. Formula: (Link Clicks ÷ Reach) × 100

Follower Growth Rate

—

% audience growth this period. Formula: (New Followers ÷ Starting Followers) × 100

Engagements Per Post

—

Average engagement per piece of content. Formula: Total Engagements ÷ Posts

Impressions Per Post

—

Average reach of each post. Formula: Impressions ÷ Posts

Key Formulas

ER (Followers) = (Engagements ÷ Followers) × 100 ER (Reach) = (Engagements ÷ Reach) × 100 Reach Rate = (Reach ÷ Followers) × 100 Frequency = Impressions ÷ Reach Follower Growth = (New ÷ Starting) × 100

Customer LTV and Acquisition Cost Inputs

Understand the long-term value of each customer and how much you can afford to spend acquiring them.

Avg Purchase Value Average revenue per transaction

$

Avg Purchases Per Year How many times a customer buys annually

Avg Customer Lifespan (years) How long a customer stays with you

Gross Margin % Profit margin after COGS

%

Customer Acquisition Cost (CAC) Total marketing spend ÷ new customers

$

Churn Rate % (annual) % of customers lost per year

%

Referral Rate % % of customers who refer others

%

LTV Benchmarks

LTV:CAC Ratio

3:1 to 5:1

Healthy B2B SaaS

LTV:CAC

5:1 to 10:1

Excellent performance

Payback Period

6 to 18 months

B2B target

Churn Rate

Under 10%

Annual SaaS target

Customer Lifetime Value (LTV)
—
Total revenue expected from one customer over their lifetime. Formula: AOV × Frequency × Lifespan

Profit LTV (after margin)
—
LTV adjusted for gross margin. Formula: LTV × Margin%

LTV : CAC Ratio

—

How many times LTV exceeds acquisition cost. Target 3:1 minimum. Formula: LTV ÷ CAC

Annual Customer Value

—

Revenue from one customer per year. Formula: AOV × Annual Purchase Frequency

CAC Payback Period

—

How many months to recover acquisition cost from one customer. Formula: CAC ÷ (Annual Value ÷ 12)

Max Allowable CPA

—

Maximum you can afford to spend acquiring a customer while remaining profitable. Formula: Profit LTV × 0.33

Churn-Adjusted LTV

—

LTV adjusted for customer churn rate. Formula: Annual Value ÷ Churn Rate

Referral Value Per Customer

—

Additional LTV from each customer's referrals. Formula: LTV × (Referral Rate ÷ 100)

Key Formulas

LTV = AOV × Frequency × Lifespan Profit LTV = LTV × Margin% LTV:CAC = LTV ÷ CAC Payback = CAC ÷ (Annual Value ÷ 12) Max CPA = Profit LTV × 0.33 Churn LTV = Annual Value ÷ Churn%

Enter what you know.
Everything else
calculates itself.

Paid Media Inputs

Industry Benchmarks — GCC and Global

SEO and Organic Inputs

SEO Benchmarks

Email Campaign Inputs

Email Benchmarks — B2B

Revenue and Campaign ROI Inputs

Customer LTV and Acquisition Cost Inputs

LTV Benchmarks

Need help interpreting your numbers?

Enter what you know. Everything else calculates itself.

Paid Media Inputs

Industry Benchmarks — GCC and Global

SEO and Organic Inputs

SEO Benchmarks

Email Campaign Inputs

Email Benchmarks — B2B

Revenue and Campaign ROI Inputs

Social Media Performance Inputs

Social Benchmarks

Customer LTV and Acquisition Cost Inputs

LTV Benchmarks

Need help interpreting your numbers?

Enter what you know.
Everything else
calculates itself.